THE AMMON GROUP, LLC
About Us
At The Ammon Group, LLC, we are dedicated to transforming businesses by driving sustainable growth, empowering sales teams, and delivering measurable results. With over 20 years in business strategy, sales performance, and leadership development, we partner with organizations to unlock their full potential.
We believe in a hands-on, collaborative approach tailored to meet the unique needs of each client. Whether building high-performing sales teams, refining go-to-market strategies, or optimizing business processes, we deliver customized solutions that drive success.
By combining data-driven insights with innovative strategies, The Ammon Group ensures every client receives the tools, guidance, and expertise needed to thrive in today’s competitive marketplace.
Services
Drive Revenue Growth with Expert Sales Solutions
In today's competitive business landscape, a high-performing sales organization is critical to sustainable growth. Whether you're looking to optimize your existing sales processes, develop your team's capabilities, or align your sales strategy with evolving market demands, our comprehensive suite of services delivers measurable results.
Our three core offerings work together or independently to transform your sales organization, combining data-driven insights with proven methodologies. From identifying untapped opportunities through our Sales Organization Assessment to equipping your team with cutting-edge skills via our Sales Training programs, and providing strategic guidance through our Advisory services, we partner with you to achieve exceptional sales outcomes.
Service Overview
Transform your sales organization's effectiveness through our comprehensive Sales Organization Assessment service. This focused engagement leverages TAG's proprietary DASTE methodology, beginning with an intensive Discovery phase conducted on-site at your location. Our systematic approach culminates in actionable, data-driven recommendations tailored to your organization's unique context.
Our Approach
We implement the Discovery phase of TAG's proven DASTE methodology through a structured, on-site assessment that examines every facet of your sales organization. This thorough evaluation combines quantitative analysis with qualitative insights to provide a complete picture of your sales operations.
Key Activities
Performance Metrics Deep Dive
We conduct a comprehensive analysis of your sales performance data, examining key indicators such as conversion rates, pipeline metrics, and revenue trends to establish a clear baseline of current performance.
Stakeholder Interviews
Our team engages with key personnel across your organization, from sales leadership to front-line representatives, gathering vital insights about processes, challenges, and opportunities for improvement.
Process Analysis
We examine your entire sales workflow, from lead generation to deal closure, identifying operational strengths and areas for optimization.
Challenge Identification
Through systematic evaluation, we pinpoint specific obstacles impacting sales effectiveness and efficiency, creating a prioritized list of areas requiring attention.
Deliverables
Our assessment culminates in a detailed report that provides:
Performance Baseline
- Comprehensive analysis of current sales metrics
- Benchmark comparisons against industry standards
- Trending analysis of key performance indicators
Gap Analysis
- Detailed comparison between current and desired state
- Identification of capability and resource gaps
- Assessment of process maturity levels
Prioritized Improvement Areas
- Ranked recommendations based on potential impact
- Implementation complexity assessment
- Resource requirement estimates
Process Enhancement Opportunities
- Identification of workflow bottlenecks
- Efficiency improvement recommendations
- Process standardization opportunities
Team Capability Assessment
- Skills gap analysis
- Training needs identification
- Resource allocation recommendations
Technology Stack Evaluation
- Analysis of current tools and systems
- Integration assessment
- Technology optimization recommendations
Sales Training Services
Service Overview
Elevate your sales team's performance through our comprehensive Sales Training programs. We offer flexible delivery options to meet your organization's specific needs, whether implementing your existing curriculum or leveraging our proven training modules. Our expert-led training sessions are designed to drive immediate impact and lasting results.
Training Options
Custom Curriculum Implementation
We can deliver your organization's established sales training materials with the expertise and insights gained from years of sales leadership experience. This option ensures:
- Consistent delivery of your proven methodologies
- Enhancement of existing materials with real-world examples
- Seamless integration with your current sales processes
- Customized role-playing scenarios using your specific use cases
Standard Curriculum Programs
Our comprehensive standard curriculum covers essential areas of modern sales excellence:
Prospecting Excellence
- Identifying and qualifying ideal target accounts
- Creating compelling outreach messages
- Multi-channel prospecting strategies
- Building and maintaining a healthy prospect pipeline
- Leveraging social selling techniques
- Best practices for research and account planning
Strategic Sequencing
- Developing effective follow-up cadences
- Timing and channel optimization
- Personalization at scale
- Response rate optimization
- Integration of multiple touchpoints
- Content selection and customization
Pipeline Management Mastery
- Pipeline health metrics and monitoring
- Opportunity qualification frameworks
- Deal velocity optimization
- Risk assessment and mitigation
- Forecasting accuracy improvement
- Stage progression strategies
Pipeline Review Leadership
- Conducting effective pipeline review meetings
- Key performance indicators analysis
- Deal strategy development
- Resource allocation optimization
- Coaching techniques for sales leaders
- Action item tracking and accountability
Delivery Format
Our training programs can be delivered through:
- In-person workshops
- Interactive virtual sessions
- Hybrid learning approaches
- One-on-one coaching
- Train-the-trainer programs
Program Benefits
Participants will gain:
- Practical, immediately applicable skills
- Real-world examples and best practices
- Interactive learning experiences
- Customized role-playing opportunities
- Ongoing reference materials
- Performance measurement frameworks
Organizations will achieve:
- Increased sales team effectiveness
- Improved pipeline quality
- Higher conversion rates
- More accurate forecasting
- Standardized sales processes
- Enhanced team collaboration
Implementation Process
1. Initial Consultation
- Assess current training needs
- Define success metrics
- Select appropriate curriculum
- Determine delivery format
2. Program Customization
- Adapt materials to your industry
- Incorporate company-specific examples
- Align with existing processes
- Design measurement framework
3. Training Delivery
- Execute scheduled sessions
- Provide interactive learning experiences
- Facilitate role-playing exercises
- Collect participant feedback
4. Follow-up Support
- Review implementation progress
- Address emerging questions
- Provide reinforcement materials
- Measure impact and results
Strategic Sales Advisory
Transform your sales organization's performance through our proven DASTE methodology. Whether you need short-term optimization or long-term transformation, our strategic advisory service delivers measurable results through a systematic, data-driven approach.
Our DASTE Methodology
Discover
We begin with a comprehensive analysis of your sales organization, diving deep into performance metrics, conducting stakeholder interviews, and identifying critical challenges. This phase establishes your baseline metrics and reveals key opportunities for improvement, from process inefficiencies to technology optimization needs.
Align
Success requires perfect alignment between strategy and execution. We work with your leadership team to define clear success metrics, build stakeholder consensus, and create a strategic roadmap that ensures every team member understands their role in the transformation journey. This phase focuses on establishing the foundation for sustainable change through executive sponsorship and clear communication channels.
Strategize
Drawing from our extensive experience, we develop customized solutions tailored to your unique challenges and objectives. This includes creating comprehensive playbooks, optimizing territories, designing efficient sales processes, and developing training frameworks that drive results. Every solution is backed by detailed ROI analysis and practical implementation plans.
Transform
Implementation is where strategy meets reality. Our structured approach ensures smooth deployment of new methodologies, tools, and processes across your organization. Through carefully planned phases spanning 12 weeks, we guide your team through initial deployment, core process implementation, advanced training, and continuous optimization.
Evaluate
Success is measured in results. We implement robust tracking mechanisms to measure performance improvements across key metrics, from sales effectiveness to customer impact. This ongoing evaluation process ensures sustainable growth and provides the insights needed for continuous optimization.
Why Choose Our Advisory Service?
- Data-driven methodology proven across diverse industries
- Customized solutions tailored to your unique challenges
- Comprehensive transformation addressing people, processes, and technology
- Clear focus on measurable results and ROI
- Flexible engagement models for both short-term and long-term needs
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Meet Ammon Woods
A visionary commercial leader with over 20 years of experience, Ammon Woods specializes in transforming organizations and driving exceptional growth. As a Senior Commercial Executive, he has consistently delivered breakthrough results by combining strategic insight with operational excellence.
Currently serving as Senior Vice President at Stericycle, Ammon leads a 550+ member commercial team across North America, managing a $1B P&L. His strategic leadership was instrumental in orchestrating a successful $7.2B strategic exit to Waste Management, achieving a 40% premium for stakeholders. Even amid the challenges of COVID-19, his innovative approaches helped expand market share and restore pre-pandemic performance levels two years ahead of schedule.
Throughout his career, Ammon has built a reputation for revitalizing sales organizations and delivering transformative results. At Everise, he drove a 38% increase in annual bookings and significantly boosted new customer acquisition. His tenure at StarTek was marked by the successful formation of a $600M strategic partnership with Amazon, showcasing his ability to align client strategies with organizational objectives.
Beyond his corporate success, Ammon's entrepreneurial spirit led him to launch "The Cell Gym," a fitness brand that gained national recognition for training contestants on the television show "Extreme Weight Loss." This venture demonstrated his ability to transform vision into reality through innovative marketing and exceptional customer engagement.
Ammon's leadership philosophy centers on fostering a culture of accountability, innovation, and excellence. He believes in building collaborative teams that consistently exceed expectations while creating sustainable value for all stakeholders. His approach is deeply rooted in integrity and transparency, making him a trusted partner to clients and colleagues alike.
A graduate of the University of Kentucky with a Bachelor of Arts in Sociology, Ammon's commitment to service is exemplified by his two-year volunteer mission in Houston, Texas. He currently resides in the Phoenix metropolitan area with his wife, Brooke, and their four children, where he continues to pursue both professional excellence and community engagement.
Why work with The Ammon Group
In today's rapidly evolving business landscape, organizations face increasingly complex challenges that can stall growth and impact bottom-line results. At The Ammon Group, we specialize in transforming these challenges into opportunities for sustainable success.
We understand that you may be grappling with inconsistent performance across teams, watching promising leads languish in lengthy sales cycles, or struggling with customer retention despite your best efforts. These challenges often stem from misaligned processes and uncertainty about which metrics truly matter for your business.
Our approach combines deep industry expertise with data-driven insights to deliver targeted solutions that address your specific needs. We don't just offer temporary fixes – we partner with you to implement lasting changes that drive measurable results. Whether you're looking to boost conversion rates, streamline your sales process, or reduce customer churn, our proven methodologies help you achieve and sustain superior performance.
What sets us apart is our commitment to your success. We work alongside your team to identify root causes, implement effective solutions, and establish clear metrics for success. This collaborative approach ensures that improvements are not just implemented but fully integrated into your organization's DNA.